Harbor Peak is a two-person consultancy in Oak Harbor, Washington. We work with a small number of clients each year — restaurants, attorneys, manufacturers, and B2B SaaS teams — and we build rankings the slow, honest way: through technical hygiene, content people actually want to read, and editorial outreach you'd be proud to show your mother.
Every engagement starts with a one-page brief written by Wilfred, not a salesperson. If we're not the right fit, we'll tell you on the call.
A 60-page review of crawlability, indexation, internal linking, schema, and Core Web Vitals — written in plain English with a prioritized fix list your developer can actually use.
For brick-and-mortar businesses across Whidbey Island, Skagit, and the greater Puget Sound — citations, Google Business Profile, Bing Places, and review pipelines that don't smell of automation.
We map your topical authority, identify the gaps competitors are quietly winning, and produce a 12-month editorial calendar your in-house writer or freelancer can follow.
Slow, manual outreach to publications and trade journals where your audience already reads. No PBNs, no guest-post farms, no nonsense — just the kind of links that survive an algorithm update.
Moving from Wix to Webflow? Shopify to BigCommerce? We handle the redirect map, the canonical strategy, and the post-launch monitoring so your rankings don't fall off a cliff.
For companies with an in-house marketing lead who needs a seasoned sparring partner two days a month. Strategy, prioritization, hiring help, and gentle pushback when needed.
Engagements completed since 2017, across professional services, hospitality, light manufacturing, and B2B SaaS.
Average client tenure. We invoice month-to-month — if we're not earning the fee, you can leave.
U.S. states with at least one active or alumni client, from Bellingham to Boca Raton.
Subcontracted writers, offshore link farms, or AI-generated client deliverables. Every word reviewed by Wilfred personally.
In 2017 I left a senior role at a Seattle agency, moved my family back to Whidbey, and put up a single-page website. Eight years and one extra teammate later, we still answer the phone ourselves and we still write every audit by hand.
If you've ever felt that your last SEO vendor was reading from a script — that the monthly report contained more screenshots than substance — we'd like to be the alternative. Slow correspondence, candid prognoses, and a strong preference for doing fewer things very well.
— Wilfred Bergman, Founder
We'd worked with two larger firms before Harbor Peak. Wilfred is the first SEO we've hired who actually explained what he was doing — and the first whose recommendations our developer didn't roll his eyes at.
The audit alone was worth the engagement. We'd been hemorrhaging traffic for nine months and didn't realize half our category pages were noindex'd after a CMS migration. Found in week one.
We're a 14-room inn. We don't need international SEO. Harbor Peak got that immediately and built us something we could actually maintain ourselves after the project ended.
A handful of essays each year on technical SEO, local search, and the strange weather around AI-generated content.
A walkthrough of our internal checklist, including the metrics we no longer chase since the INP rollout.
Read essay →About 11% of our coastal clients' search traffic now arrives via Bing. Here's how we get them indexed properly.
Read essay →The case for slow content — and what we've learned about quality signals after eight years of editorial work.
Read essay →We'll look at your site together, talk through what's working and what isn't, and tell you honestly whether we're the right consultancy for the job. No deck, no pitch.
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