Engagements are built around the needs found in the agreed review. You receive a written scope describing the work, responsibilities, assumptions, and intended deliverables before a project starts.
Review crawl access, indexing signals, site structure, page speed, mobile usability, metadata, and structured data, followed by a prioritized action list.
Assess business information consistency, location relevance, service-area pages, directory references, and local content opportunities.
Improve page titles, headings, internal links, copy structure, and search snippets around the questions prospective customers ask.
Build practical topic maps, page briefs, publishing priorities, and update plans based on audience needs and measurable search demand.
Help organize search-performance and website-analytics reporting so decisions can be based on observable trends rather than assumptions.
Review progress, reassess priorities, document recommendations, and support teams as search platforms and business needs change.
Timing depends on website access, project size, approvals, technical dependencies, and available data.
We discuss the business, website, customers, service area, current marketing, and the questions the project should answer.
We review the agreed scope and document findings, limitations, dependencies, and recommended priorities.
Approved work is completed in clear stages, with changes and decisions recorded for your review.
We review available performance signals, explain what they do and do not establish, and adjust the plan when appropriate.