A 14-room coastal inn, Coupeville
Brought to us by the owners after a CMS migration tanked their direct booking traffic. Found 38% of room pages were noindex'd in week one. Re-indexed, rebuilt the local-business schema, and shipped a service-area page set targeting day-trip itineraries from Seattle. Direct bookings up roughly 47% YoY over the following 9 months. Engagement continues into year three.